Who do you want to wow? Tough question, but we’ve got the pulse on the most attractive consumer markets out there so go ahead, take your pick. Or take them all. And, this information just scratches the surface – call us if you’ve got a couple of hours and we’ll share some more!
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Kids & Teens:
With access to over 10,000 youth sports tournaments and events across the country (ranging from soccer to cheerleading), 1,500 Park and Recreation facilities, 1,000 Community Organizations including 600+ YMCAs and 1,200 university and community sports camps, Active Marketing Group has established one of the largest networks of kids and parents. Although we're talking about preschoolers aged 3 to 5, post-preschoolers aged 6 to 8, and tweens aged 9 to 11, this maturing market is 36 million strong, with $18 billion in purchasing power.* And since 68% of kids have participated in organized youth sports outside of school, we can provide you a captive audience. *Source: The Kids Market in the U.S., Packaged Facts Moms & Dads
These devoted fans go where their kids go and we make sure your marketing messages follow. With access to over 10,000 youth sports tournaments and events across the country, you'll reach moms and dads at sidelines, fields and dugouts of Little League and Dixie League Baseball, YMCA and NFL Youth Football. But here's the best part. Moms love their kids, so they spend money on them. A lot. To the tune of $1.7 trillion. Over $500 billion of that buying power comes from active, supportive moms, otherwise known as "soccer moms."* Don't forget dads. Dads are becoming increasingly involved in their kids' lives, because more Moms are heading back to work. In a Dallas Morning News poll, 75% of fathers said they would trade career advancement for more time with their kids.** Translation: they're gaining influence on purchasing decisions. So we talk to them too. *Source: Maria Bailey, Trillion Dollar Moms: Marketing to a New Generation of Moms" **Source: Dadstoday.com Active Adults:
They're everywhere. In fact, they're the more than 90 million people who participate in sports or exercise on a regular basis. They're the 60% of Americans who use physical activity or exercise to lose weight or maintain weight, according to the CDC.* They're one of the largest consumer spending categories, shelling out $100 billion for health and wellness products. And they're the people we have direct access to. Here's a breakdown of the kind of exposure we're talking about. We're connected to 10,000 charity walks, marathons and community fun runs; 3 million online registrations through Active.com and 5,500 health and fitness venues. Let's get the conversation started. *Source: US Center for Disease Control Families: Families that play together, stay together. Maybe it's true, maybe not, but we do know "family togetherness" is important to the active demo. In fact, 75% of Americans rate "family togetherness" as a top reason to be active and 59% of parents with kids between the ages of 8 and 17 play together outside once a month or more.* And yes, we know where these families romp too. We have access to over 10,000 youth sports tournaments and events across the country (ranging from soccer to cheerleading), 1,500 Park and Recreation facilities, 1,000 community organizations including over 600 YMCAs and 1,200 university and community sports camps. Before you know it, your brand will have a place setting at family dinners. *Sources: Outdoor Recreation in America: The family and the environment, Harris Interactive Youth Query, 7/04. |
